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Registration open for Gaming in Germany webinar “Responsible advertising in a regulated market”

Updated: Dec 15, 2020

We hope you are staying healthy in these trying times. But despite the pandemic, German gambling reform is ongoing. We’d like to keep you informed of what is happening! Gaming in Germany webinar | Responsible advertising in a regulated iGaming market On May 20 at 15:00 CET, Gaming in Germany will kick off its new webinar series with its first installment “Responsible Advertising in a regulated iGaming market.” The sixteen German federal states recently agreed on a treaty that will allow country-wide online gambling from July 1, 2021 onward. The regulation of online gambling will open up significant advertising and business development opportunities for licensed operators. In this webinar, we will discuss what the German media environment looks like and how operators can advertise in a manner that is both effective and sustainable.


• Dr Andreas Blaue, General Counsel at Constantin Medien AG / CEO Magic Sports Media GmbH • Frank Hesse, Gaming & Marketing Consultant • Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) With an introduction on the legal and regulatory advertising framework by Dr Jörg Hofmann, group leader of the Gaming & Betting Law Practice Group of Melchers Law Firm. Registration for the very first Gaming in Germany webinar is now open. Click here to register:

Series characteristics

• Every six weeks • 45 minutes • Expert panels • True audience engagement

Thematic focus

Each Gaming in Germany webinar will fit within one of four broader themes: 1. Legal & licensing 2. Compliance & RegTech 3. Marketing, media & business development 4. Social responsibility For more information, please contact Willem van Oort: Or register now: Gaming in Germany Conference postponed until fall 2020 Due to the ongoing Covid-19 pandemic, the Gaming in Germany Conference, currently scheduled for May 28, has been postponed until the fall. We will communicate the new date as soon as possible. Stay tuned for more information. EGBA launches pan-European responsible advertising code Last week, the European Gaming and Betting Association (EGBA) published the first pan-European Code of Conduct for responsible advertising for online gambling. The Code introduces essential standards for advertising content, across all media platforms, and dedicated measures for social media. The Code has a particular focus on the protection of minors. The “Code of Conduct on Responsible Advertising for Online Gambling” intends to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising. The Code includes specific measures on: • Content moderation – how gambling advertising should and should not look like. • Minor protection – no gambling advertising during broadcasts dedicated to minors; age screening tools on social media to protect minors. • First-of-their-kind measures for social media marketing – age-gating on the social media profiles of gambling brands to ensure minors do not have access. • Pioneering measures for sponsorship arrangements – no sponsoring of activities which have a predominant appeal to minors. • Responsible gambling messaging and campaigns. The Code applies to EGBA members and is open for signature by online gambling companies licensed in the EU/EEA and UK, as well as other industry bodies. Lower Saxony issues prohibition order against payment service provider The German state of Lower Saxony (Niedersachsen) has issued a nationwide prohibition order against an international payment service provider after finding that it processed transactions in connection with illegal online gambling activities in the country. The payment service provider was not named. “Payment service providers must finally meet their legal obligations and stop payments related to illegal gambling. How you go about it is up to you. The successful measures taken by individual payment service providers show that an effective approach is possible and has an impact on the industry,” Lower Saxony's Minister of the Interior and Sports, Boris Pistorius, said. Upcoming events & webinars The following events and webinars may be of interest to members of the GiG community. Events Due to current events, most events that were to take place before the summer have been postponed. However, the following events are still on track to take place later in the year. EASG 2020, the 13th European Conference on Gambling Studies and Policy Issues, will take place in Oslo from 8 – 11 September. This year’s edition will focus on international differences in regulations and operations, as well as different approaches toward prevention, and treatment. Betting on Sports America, the largest dedicated sports betting trade show in the world, returns to Meadowlands, New Jersey from 1 – 3 December. • The World Gaming Executive Summit will return to Barcelona from 7 – 9 December. Key themes on the agenda include AI, the future of land-based gaming, CSR, sustainable marketing, regulation updates, fantasy sports, and emerging marketing opportunities. Webinars & virtual events On May 7, the EGR Weekly Virtual Series continues with “Cyber Attacks: What’s the impact of Covid-19?” Do not miss the VIXIO GamblingCompliance webinar “Untangling Germany's New State Gambling Treaty With DSWV” on Tuesday May 12.

About Gaming in Germany

Gaming in Germany aims to be the #1 resource for corporate decision makers, policy officers, and third-party professionals whose work will be impacted by the full regulation of online gambling in Germany.

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